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General
- Toothpaste is a
paste or gel dentifrice used to clean and improve the aesthetic
appearance and health of teeth.
- In some countries,
due to translation issues, it is commonly referred to as "Tooth cream."
- In most or all
developed countries, usage after each meal is encouraged.
- Most toothpaste
contains chemicals which are toxic when ingested, and is not intended to
be swallowed.
Process
- Weighing and
mixing
- Filling the tubes
- Packaging and
shipment
Market
-
India is still a nascent
country in dental hygiene, with the majority of the population still not
having access to modern dental care but relying on substances like coal
ash and neem sticks.
-
Toothpaste enjoys a country
wide penetration level of 50%. The penetration levels of dentifrice in
the country have been on an upward trend over the last few years driven
by strong improvements in toothpaste penetration.
-
Oral hygiene continues to be
under aggressive competition, with sales increasing by a modest 3% in
current value.
-
Toothpaste accounted for
a whopping 83% of value sales.
Application
-
Toothpaste use can promote good
oral hygiene: it can aid in the removal of dental plaque and food from
the teeth, it can aid in the elimination and/or masking of halitosis,
and it can deliver active ingredients such as fluoride or zylitol to
prevent tooth and gums (Gingivitis) disease.
- Striping of toothpaste is solely for the
purpose of providing an alternative appearance, it provides no
functional benefit to the consumer.
- Fluoride in various forms is the most
popular active ingredient in toothpaste to prevent cavities.
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