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General
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A
sports drink is a beverage designed to help athletes rehydrate, as well
as replenish electrolytes, carbohydrates, and other nutrients, which can
be depleted after training or competition.
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Electrolyte replacement promotes proper rehydration, which is important
in delaying the onset of fatigue during exercise.
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As the
primary fuel utilized by exercising muscle, carbohydrates are important
in maintaining exercise and sport performance.
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Most
sports drinks are isotonic, and have between 13 and 19 grams sugar per
an eight ounce serving.
Categories of sports drinks
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Sports
drinks can be split into three major types.
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Isotonic sports drinks contain proportions of water and other nutrients
similar to the human body, and typically are six to eight percent sugar.
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Hypertonic sports drinks contain a lesser proportion of water, and a
greater proportion of sugar, than the human body.
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Hypotonic sports drinks contain a greater proportion of water, and a
lesser proportion of sugar, than the human body.
Market
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Strong
demand for sports drinks and bottled water have fuelled sales growth for
companies like Coca-Cola and Pepsi even while they sell less of
their traditional carbonated drinks.
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Seems
big dairy really wants a piece of the lucrative sports drink market — a
market that's worth somewhere close to $4 billion a year in North
America.
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A
recent report on the UK market for sports and energy drinks showed that
the category has continued to grow at an explosive rate, with more than
20 launches or relaunches in the market.
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Energy
drinks consumption is projected at 20-22 million cans in India.
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