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- A sanitary towel,
sanitary pad, sanitary napkin, Maxi pad , menstrual pad or pad is an
absorbent item worn by a woman while she is menstruating, recovering
from vaginal surgery, for lochia (post birth bleeding), abortion, or any
other situation where it is necessary to absorb the flow of blood from
- These pads are not to
be confused with incontinence pads, which are worn by men or women who
have urinary incontinence problems or experience stress incontinence. An
incontinence pad is a similar item to a menstrual pad, perhaps with a
high absorbency. Menstrual pads may be used by some people for this
- Firstly de-fiberation
of wood pulp is done on the defiberation machine.
- Secondly the de
fibred wood pulp is measured on a weighing scale.
- Thirdly the wood pulp
is filled on a core block and pressed by core forming machine.After
this, pressed cores are wrapped by non – woven fabric and sealed by
using napkin finishing machine (sealing machine)
- Then position sticker
is pasted on the napkin and then packed.Intensive training to
manufacture napkins is given on field.
- Sanitary napkins by
the Science and Technology Applied for Rural Transformation (START)
project. Initiated by the United Nations Development Programme (UNDP),
the project uses simple but appropriate technology for social
development. through a network of technology development centres and
- Many START centres
have started manufacturing sanitary napkins.
- For rural and tribal
women, the sterilized sanitary napkins are made available at Rs 3 per
- Diapers and sanitary
napkins are high sophisticated consumer goods. In order to keep pace
with the market demand, it is necessary to speak the language of
customers and to be innovative.
- In India because of
the increasing awareness for health and hygiene among the expanding
middle class and significant proportion of females and babies to the
total population, its right time for Indian players to invest in this
segment as this industry has only 1% market penetration as against 98%
in developed countries.
- Due to competitive
labor cost and latent domestic demand, the multinational companies can
look up to India as an
outsourcing base and can even relocate their production bases.
- IBISWorld market
research reports present industry information from all angles, quoting
only true market statistics for trend analysis.
- Major market segments
are identified, as well as forces affecting demand and supply within the
industry. Performance analysis includes emerging industry trends, as
well as recent results and performance of each key company. Drawing on
this depth of information, IBISWorld provides 5 year forecasts for each
- It has been found
that the girls and women in the villages are largely unaware about
issues related to health, hygiene and the nutritional content of diet.
As a result most of them suffer from anemia and many related health
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