General
- The latest frontier of convergence is the
broadcasting of TV content to mobile phones.
- Mobile TV has the potential to become a
success in the non-voice segment.
-
The ability to
watch movie trailers, news, sport and TV show clips is seen as one of
the main offerings and differentiators of the 3G networks that European
mobile operators spent billions of Euro on.
Market
- Now
that the mobile TV market is heating up, wireless carriers must consider
how best to make money from the opportunity.
- If Mobile TV is priced and packaged
correctly, there could be up to 270 million subscribers worldwide with
TV functionality on their mobile phones by 2009.
- With 7.7% of its 41 million mobile
subscribers carrying a 3G handset and paying a premium for 3G network
access, the UK represents the largest 3G market in Europe.
Technology
- There are
three different technologies fighting it out to be the standard for
mobile TV broadcast technology DVB-H, DMB and Media FLO.
- Third Generation (3G) is the latest
technology for mobile devices and services.
Application
- From the
user perspective, the devices must offer excellent video performance,
interactivity, a plethora of features (such as high-resolution cameras)
and ease of use.
-
From the
operators’ perspective, devices must be multi-mode with respect to mobile
TV, efficient with power consumption and size, enabled with conditional
access and bundled with appealing software applications.
-
Mobile devices and applications were
limited to voice services, simple games and SMS messaging. The cell phone
is used as chat room, internet browser, portable computer, digital music
player and television.
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