General
- Morinda citrifolia,
commonly known as Great morinda, Indian mulberry, Beach mulberry,
Tahitian Noni, or since recently: Noni (from Hawaiian), Nono (in
Tahitian), Mengkudu (from Malay), Nonu (in Tongan), and Ach (in Hindi),
is a shrub or small tree in the family Rubiaceae. Morinda citrifolia is
native to Southeast Asia but has been extensively spread by man
throughout India and into the Pacific islands as far as the islands of
French Polynesia, of which Tahiti is the most prominent. It can also be
found in parts of the West Indies.
- Noni tree is the only
tree in the world that bears fruit 365 days a year. This is the kind of
joyful, playful, fruitful energy we are dealing with here. It also has
an amazing list of biochemical properties that mean it is indicated as
being applicable for more conditions than any other natural product in
the world
Cultivation
Process
- The variety
Morinda citrifolia var. bracteata is a small-fruited type with
conspicuous bracts below the fruit. It occurs in Indonesia and other
parts of the region between the Indian Ocean and Pacific Ocean and
is cultivated in some areas. This plant can be found in some of
Hawaii’s botanical gardens. Noni plants produce fruits throughout
the year in Hawaii.
- Noni seeds are
reddish-brown, oblongtriangular, and have a conspicuous air chamber.
Only soft, ripened noni fruits should be chosen for seed collection.
The seeds must be separated from the fibrous, clinging fruit flesh.
Fresh noni seeds can be planted immediately after extraction from
the fruit. Noni seeds require hot, wet conditions for optimum
germination.
Application
- Noni fruit
contains a very high concentration of a substance called proxeronine.
When taken into the body this is converted into xeronine. Xeronine
is an alkaloid - so are nicotine, caffeine and morphine. The idea is
that there are receptors in the body hungry for xeronine that get
attached to and ultimately addicted to these other alkaloids.
- By flooding the
system with proxeronine, more xeronine is produced and gradually it
is able to wean these receptors away from the addictive substances.
Many believe that noni juice benefits include relieving heart
disease, high blood pressure, asthma, cancer, varicose veins, broken
bones and many other afflictions. Others believe noni juice benefits
the immune system, aids digestion and increases metabolism.
Market &
Report
- Tahitian Noni
juice is a fruit juice mixture of 89% Noni fruit (Morinda citrifolia
L.) and 11% common grape and blueberry juice concentrates and
natural flavours. It is considers that it would be consumed in the
form of fruit juice with a suggested level of consumption of 30 mL/day.
Morinda citrifolia has been consumed in Polynesia and South East
Asia. Tahitian Noni juice has been marketed in the USA, in Canada,
Japan, Australia, Mexico, Norway and Hong Kong.
- Puna noni juice
is considered as 100% pure form because it is made up of handpicked
fruit. Cost of puna fruit juice is in a reach of every one. Price of
32 ounce of Noni juice is $34.95. Its shelf life is 1 year if not
opened and 6 month if opened but refrigerated. Over 200 companies
came in the market with different products of noni. Sales of noni
product are growing day by day.
- The applicant of
Noni Association has provided further compositional analyses using
two samples of juice produced by members of PINA (Herbex Ltd and CCK
Trading) and two samples of a 100% pure juice from Tahiti Noni which
is used as a direct comparative. The production process of the two
samples of juice produced by members of PINA is the same as that
stated in the original application dossier.
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