Information profile @ a Glance
- Lipstick is a significant vehicle through which women can transform
themselves through the image they present to the world. Despite these
feelings, society still maintains strict codes of conduct in applying
and using the product.
- The Lipstick production process consists
of three basic steps:
Melting and mixing the product, Molding the lipstick and Packaging the
product.
- Cosmetics for lip are lipstick, lip-balm and lip-pencil etc. that
are similar in manufacturing. The differences of process are in the
mixture and container only & can be done in the same factory
- The main materials required are the oil, fat, powder and color
agent. The oil and fat is the main item for the lipstick totaling around
90% or more. The auxiliary material will be the anti oxidation agent,
pearl powder, perfume, UV absorber, and moisturizing agent etc.
- Production can be manual, semi automatic and fully automatic ; the
investment capital for machine / equipment can be from ten thousand U.S.
Dollar to Millions U.S. Dollar upon the production capacity and type of
production technology
- Today, lipstick represents a significant cosmetic product & is
an important consumer product in the global markets
- The main reasons given by consumers for purchasing lipstick were for
a special occasion (29%) and as a replacement for an existing (used)
stick (23%). A further 20% commented on buying a new lipstick because
they ‘needed a change’ .
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