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Mushroom Marketing
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General
Information
- Mushrooms are fleshy,
spore-bearing reproductive structures of fungi. For a long time,
wild edible mushrooms have played an important role as a human food.
- It is this precious
vegetable that would solve the problem of protein malnutrition in
our country.
- Mushroom production is
completely different from growing green plants. Mushrooms do not
contain chlorophyll and therefore depend on other plant material
(the “substrate”) for their food.
- Mushroom cultivation
is a well-established and profitable biotechnological process
carried out worldwide on a large or small scale.
Uses
- They are also a
good source of vitamins (B1, B2, B12 and C), essential amino
acids, and carbohydrates but are low in fat and fibre and
contain no starch.
- Mushrooms have
been valued throughout the world as both food and medicine for
thousands of years.
- Mushroom
cultivation is a good example for the use of forestal not-timber
resources.
- Many by-products
from agricultural production and food processing can be used as
growing media in mushroom production.
Market
- The market for
mushrooms continues to grow due to interest in their
nutritional and health benefits.
- The market for
mushrooms has been expanding in recent years. The trend is
away from the canned product toward fresh and dried mushroom
sales.
- Recently The
Packer, a produce industry weekly, reported that, according
to a recent marketing survey, of the families that purchased
mushrooms in the previous year, 86% purchased button
mushrooms and 70% purchased specialty species.
- U.S.
fresh-market sales are the largest market for mushrooms; an
estimated 85 percent of total annual sales in CY 2007/08
were of mushrooms for the fresh market.
- Shiitake
mushrooms have been commercially grown in the United States
for over 20 years and are now well accepted by American
gourmet markets.
Report
- From a
production standpoint, the white button mushroom has the
highest growth rate and potential for production.
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Small-scale mushroom production is now being carried out
in many rural and suburban peasant communities
throughout the country.
- Mushrooms
are very popular in most of the developed countries and
they are becoming popular in many developing countries
like India.
- About 38
percent of the total world production of mushrooms is
button mushroom. Further, mushroom growing is highly
labour intensive and requirement of land are is
comparatively low.
- Currently,
oyster mushrooms are currently being produced in Uganda
for the dried export market.
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